What is agency management software?
Agency management software is the system of record for how a marketing or creative firm runs client work, people, and revenue — often blending PSA, CRM, and client collaboration.
What AMS typically includes
- Project and resource planning for billable teams
- Client collaboration and document exchange
- Time tracking, invoicing, and margin reporting
- CRM and pipeline for new business
- Workforce onboarding, attendance, and leave (in unified platforms)
AMS vs HR software vs PSA
BambooHR-style tools focus on HR records. Traditional PSA tools focus on project profitability. AMS for agencies aims to cover both plus client-facing delivery — which is why many firms still stitch three or four vendors together until they adopt a unified operating system.
Who should evaluate AMS
- Marketing and creative agencies with 5–75 billable staff
- Firms outgrowing spreadsheets and point tools
- Agencies needing client portals and stage-gated approvals
- Canadian firms requiring EN/FR surfaces and privacy alignment
Frequently asked questions
Is Markyto EMS agency management software?
Yes. Markyto EMS is an AI-native operating system for marketing and creative firms — combining AMS-style delivery with workforce, voice AI, and flat-rate pricing from $79/month.
How is AMS different from project management software?
Project tools track tasks. AMS adds client governance, billing, CRM, and often HR — the full operating model of an agency, not just task lists.