Google Ads for small business in Canada
Paid search can fill your pipeline when it is set up for conversions. We build and manage Google Ads campaigns aimed at calls and lead forms — with ongoing optimization.
Campaign structure for conversions
We build campaigns around calls, lead forms, and bookings — with dedicated landing pages, conversion tracking, and negative keywords to reduce wasted spend. Search, Performance Max, and local campaigns are chosen based on your market.
Ongoing optimization
- Weekly bid and budget adjustments within agreed limits
- Ad copy and extension testing
- Landing page improvements from conversion data
- Transparent reporting: spend, clicks, cost per lead
Frequently asked questions
How much should a small business spend on Google Ads in Canada?
Budget depends on your market and goals. We recommend starting with a test budget, measure cost per lead, then scale what works.
Do you manage landing pages and tracking?
Yes. Ads work best with dedicated landing pages and proper conversion tracking — we handle both or improve what you have.
Is Google Ads better than SEO?
They complement each other. Ads can drive leads quickly; SEO builds durable local visibility. Many businesses use both.